Introduction

Sensory Seas is an exhibit intended to best display the work of Iris Van Herpen, a Dutch fashion designer known for fusing technology with traditional haute couture craftsmanship. The line chosen to be displayed, Sensory Seas, is a clothing line exploring the blend of the human body and marine ecology. When developing the most optimal experience, a design system was created to be applied to both digital and print collateral. The brand identity was produced and spread upon collateral to best highlight her pieces and intriguing design style. The collateral was designed to provide an experience for the audience through awareness, planning, waiting, experience/learning, and a follow-up.

• Table of Contents

Research and Brand Identity

Project Brief

Overview

The Sensory Seas Exhibit is intended to glorify the stunning work of Iris Van Herpen. It will be promoting her designs through strategic spatial plans and carefully chosen pieces to best represent her work. A brand identity will be developed and spread along collateral to best highlight her pieces and intriguing design style. The collateral will provide an experience for the audience through awareness, planning, waiting, experience/learning, and a follow-up.

Goals

1. Develop a brand identity for

the exhibition

2. Create collateral to improve

the experience

3. Educate and immerse the

audience during their visit

Process

Awareness

1. Create 3 motion graphics
2. Refine the poster and billboard advertisement

Planning

1. Created a brochure
2. Create a notifying postcard

Waiting

1. Create an exhibit box
2. Design 3 tickets for specific events
3. Create 3 lanyards for specific events 4. Layout a tour booklet/map to provide more information as the user experiences the exhibit

Experience

1. Refine final exhibit layout
2. Create a complete wayfinding strategy through signage

Follow Up

1. Develop a design system for 3 sewing patterns

Research

Overall

1. Wireframing
2. Project Brief
3. Strategy Workshop

Awareness

1. Competitive Assessment
2. Storyboards

Planning

1. Sketches

Waiting

1. Proto Personas
2. Content Inventory

Experience

1. UX Questionnaire

Follow-Up

1. Heuristic Markup

Strategy Workshop

The insights derived from the mood board played a pivotal role in shaping the visual aesthetics of the touchpoints. The strategic design approach revolved around employing an achromatic color scheme to accentuate the intricate visual details of the showcased pieces. By employing triads in a harmonious graphic style, I aimed to evoke a contemporary and profound ambiance throughout all collateral materials. To embody the desired essence of ease and fluidity in the exhibit, the signage and exhibit map exuded a simplistic charm, facilitating effortless wayfinding for visitors.

Brand Identity